1. Serves a durable household need
  2. Overshadowed by a stronger-known neighbour
  3. Offers a meaningful price or property-type alternative
  4. Connects to multiple employment centres
  5. Has established services
  6. Holds stock owner-occupiers may eventually compete for
  7. Has identifiable risks
  8. Does not require heroic capital growth
  9. Has enough transaction depth to support analysis
  10. Has a credible renter cohort